Netflix knows how many times its users have watched its original movie “A Christmas Prince,” and it’s making fun of people on Twitter for it.
The movie, Netflix‘s rather triumphant attempt to emulate the dumb magic of Hallmark and Lifetime Christmas movies, is getting a lot of attention for its achievement in the “silly” category.
The plot — basically, a journalist falls in love with a prince she is supposed to be writing about — is predictable, cliché, and impossible, even in a world where an actual American woman is marrying a royal. And the portrayal of journalism in “A Christmas Prince” is outrageous.
But even though it’s silly, “A Christmas Prince” has become something of a cult hit for Netflix, and it has already created some superfans.
On Sunday night, Netflix, usually very secretive about its streaming traffic, joked that it knew how many times people had watched “A Christmas Prince” and was concerned.
To the 53 people who've watched A Christmas Prince every day for the past 18 days: Who hurt you?
— Netflix US (@netflix) December 11, 2017
Netflix said 53 people had watched “A Christmas Prince” every day for the past 18 days — and, poking fun at its own original movie, it asked, “Who hurt you?”
The quip got a lot of traction on Twitter. But it also sparked a wave of remarks on how creepy it was when you consider how much data Netflix has on our collective binge-watching habits.
I liked this tweet because it's good to be reminded that huge unaccountable companies use our personal data to dunk on us both literally and figuratively. https://t.co/4IXFUuEHsT
— Kevin Roose (@kevinroose) December 11, 2017
1. sick burn. 2. this is creepy AF. https://t.co/xuUM8WBhjj
— tierney bricker (@tbrick2) December 11, 2017
This is amazing. Except for the “watching us like big brother “ part 😉
— blake (@blaketopia) December 11, 2017
“A Christmas Prince” isn’t the only movie Netflix is tracking and sharing about — it also said one user in the UK had watched the 2007 film “Bee Movie” 357 times this year.